You are about to
become a MASTER IN THE ART OF SELLING... All the confusion and conflicting information
that you have learned about selling will fade away and you will be able to start selling
with surgical percision.
The way we do business has certainly changed
from what it was a century ago, however, the selling techniques are EXACTLY THE SAME! The
only problem is there are too many WELL MEANING CONSULTANTS telling us that everything is
different. That we have to "change with the times." Instead of
constant "change" what if you could find certain selling techniques that are
"timeless" and by perfecting them in yourself you would be a true master of
selling?
I am going to let you
in on a secret.
I review every new book published on the
topic of sales. I am always on the lookout for something new. However, up in my attic I
have the worn out pages of a sales manual written in 1938.
I have owned this manual for 35 years. When
I read the first chapter on planning I put together MY OWN PLAN and increased the sales of
my company 500%! A few years later I used the same principles to increase the sales at a
distribution company over 100%. Every success in sales I have ever had can be
traced back to the "stories" in this amazing manual.
"My name is Kevin Napper. I am a District Sales
Manager for Bari Italian Foods. I had the privilege of reading this manual written a long
time ago. I think what surprised me the most was the connection that I have with all the
stories and lessons in the book and how even now we face the same challenges as they did
back then. I think this is a must read for every sales and marketing person. young or old.
This book brings home the true basics of selling. Just like my old baseball coach use to
say, get back to the Basics. The game may change and the players may change but the right
way to do something always stays the same. I’m hoping Bob will find some more gems in
the attic."
Kevin Napper
Bari Italian Foods
District Sales Manager |
You Will Discover How
To Dramatically Increase Your Sales TODAY Using Forgotten Techniques From a 1938 Sales
Manual
Once I started reading I became so intrigued I went back
to my hotel and read it cover to cover, non-stop. The examples were amazing, The
stories were hypnotic. The lessons were crystal clear.
This book has been an inspiration to me for more than 3
decades. It is completely out of print and impossible to find. I have
preserved my copy and I am now making it available for you.
You will discover how they sold the benefits of
"dustless coal." How the origin of "forced distribution" was conceived
by a clever sales person selling crayons to a Catholic School Nun. How they would
engage the prospect by hiring an artist to create customized sales presentations.
Why you are doomed to fail if you don't plan.
This book is so engaging you will put a
do-not-disturb sign on your door while you take a journey into the twilight zone of
selling and learn some incredible sales techniques along the way.
I am now making
this VERY SPECIAL manual available to you.
I didn't want to retype the manual and
possibly distort any of the original information, so I scanned in all 191 pages.
(Actually 178 pages - I deleted the blank pages for the ebook).
If you know me, you know I would never
sell anything that I did not thoroughly believe in. If you were my own brother or
sister and asked me for the ONE BOOK on selling you should read - this is the ONE.
The manual will take you
step-by-step and story-by-story through the entire selling process...
That's right - STORIES!
The author of this manual knew how to make
the emotional connection with the reader and motivate them to use the
techniques.
SECTION ONE
will demonstrate how it is IMPOSSIBLE TO FAIL when
nothing is left to chance. You will become intrigued by the story of how a sixty day plan
was put together by a salesman for a coal supplier to close one of the largest orders of
the times. You will learn to implement a system that will GUARANTEE YOUR SUCCESS. Your
competitor won't have a chance in the world from the moment you start to use it.
SECTION TWO
will show you how to completely reverse the
attitude of a customer who literally slams the door shut, into one who says "sure,
I'll listen to what you have to say with an open mind. Come in and tell your story."
SECTION THREE
will show you how to make your presentation so
irresistible that you won't have to sell, but instead, help your customers buy. By
applying this MAGIC KEY your customers and prospects will almost seem to be in a hypnotic
state, hanging on your every word.
In SECTION FOUR
you will discover the valuable lesson of how to get
people to buy from you on the basis of pure confidence. You will learn how and why
confidence in you nourishes the root of every sale and how it swings the mind of the most
hesitant buyer. Leave this deliberate step in the sales process out and you are doomed to
fail.
SECTION FIVE
will show you the ATTITUDE necessary to overcome
objections as well as a step-by-step plan to develop it in your selling style. Once you
discover this powerful technique you will never fear a buyers objections again and you
will learn how to STAND RIGHT UP AND FIGHT FOR THE ORDER, THEN AND THERE!
In SECTION SIX
you will read an amazing story that will show you how
to close every sale using a technique that is completely disarming to your customer. You
will learn a closing process that is so NATURAL you will close on the first call EVERY
TIME. Unlike the amateur who still suffers with the delusion that he has accomplished
something when he just "drops in" for a friendly call, you will know how to
close and GET THE ORDER!
You can own this
one-of-a-kind manual today by taking
advantage of my special offer, download it immediately and start reading.
Don't put this off and lose the competitive
advantage you will have by mastering these 6 techniques NOW.
This is a one-of-a-kind manual and
is not available from any other source at any price.
Here is what the
techniques in this manual did for me...
Thirty-five years ago when I first started
reading this 1938 sales manual I knew I had found something that was incredibly powerful.
Up until that time I had tried several different sales jobs without much success. However,
once I started applying the selling and marketing principles in this manual everything
changed.
I was living near Boston with my wife and
two young children while working as a department manager in a supermarket. Once I started
reading the information in the manual I moved to Maine and bought a company that was about
to go out of business. Using the sales techniques in the manual I completely turned the
company around.
A 500% Increase!
After 5 years and a 500% increase in sales I
sold the company, retired at the age of 32 and moved to Florida. After a few months of
boredom (and underestimating the amount of money you spend when you don't do anything
except play) I went to work as a sales rep for a distribution company in Orlando. I
applied the selling principles in the manual and was soon promoted to sales manager. After
two years I was promoted to General Manager with full profit and loss responsibility for a
50 million dollar a year distribution center.
After a 100% increase in sales at the
distribution center I left and went to work for a Fortune 200 Company as the Central
Florida sales rep. Again, applying the principles in the manual I moved through the ranks
from sales rep to area manager to regional manager and then moved to Oklahoma City to
become their national sales manager. During my best year my personal sales exceeded 30
million dollars in new annual business. Again, accomplished by applying the selling
principles I learned from this very powerful manual.
In 1990 I decided to start my own sales
training company. Wanting to expand the original content of the sales manual I interviewed
507 professional buyers with annual purchasing responsibilities ranging from $500,000 to
more than half a billion dollars. As I traveled the country presenting my sales seminars,
I further interviewed 3,759 small business owners in all 50 states and as far away as New
Zealand. I also visited over 400 manufacturing and distribution companies as well as
presented these principles to more than 1,500 audiences. The feedback was incredible.
However...
The principles
remained the same even after all this research!
Even
after all this research these 6 TECHNIQUES are still part of every seminar I present. Many
times people in the audience hear them for the first time and believe they are new.
They are new - to them - but these techniques have truly STOOD THE TEST OF TIME.
THEY MAY BE NEW TO YOU AS WELL. Or, they may remind you of what the six most
important selling techniques are, and motivate you to USE THEM.
This long-lost manual should have been
available in your local bookstore located on the shelf between "The Greatest Salesman
in the World" and "Think and Grow Rich."
Order
and download right now for only $17
