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Bob Oros, more gross profit, sales training consultant, professional sales training, gross profit, gross profit margin, sales management training, sales training course, sales negotiation, motivational sales training, overcoming objections, sales presentation training, sales planning,free sales newsletter,attitude management, sales staff motivation, sales training program, sales training seminar, sales  training manual

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This book and seminar will have a huge impact if:
~ Your team must increase sales and profits.
~ You are a straight commissioned salesperson.
~ Your company has given you an aggressive sales goal.
~ You would like to start having more fun and less stress.
~ You find it difficult to convert prospects into customers.
~ You would like to take control of your sales career.

The principles in this book were tested by 4,838 sales people
I uncovered these principles the old fashioned way.  Hard work.  I conducted personal interviews with 507 professional buyers and 3,759 company owners and uncovered 90 REASONS why they bought from certain sales people, or what they did to get a sales person to lower their prices.  The results were then tested online by 4,838 sales people from all 50 states and six continents to prove these findings would produce results.  

Step by step instructions
You, or you and your entire sales team, will learn step by step, how to increase sales and gross profit starting immediately.  These principles have been presented thousands of times for some of the largest companies in the country with specific and measurable results.

 

Here are just a few of the things you will learn:

Differentiate yourself
Most of the products you sell are also sold by your competitors.  The same manufacturer, the same package and even the same cost.  How can you differentiate yourself and do it in a way that will not cut your gross profit?

Why you lose business
It is a fact that you will lose 25% of your customers every year.  Just think of how much more successful and profitable your company would be if it was able to drastically reduce this number. It’s easy if you know the real reason your customers switch to a competitor.

Open new accounts
New accounts is one of the fastest ways to increase your sales.  However, nearly all new account calls are done using the wrong process.  You will learn how easy and fun it can be once you learn the real reason customers make decisions.

Increase the value of every product
Adding value to every product is the key that will dramatically increase your gross profit.  By properly using this little known technique you can actually make your customers feel good about buying from you at higher prices.

Increase your add-on sales by 50%
One of the most efficient ways to increase sales is to sell more to each customer.  One small change in the way you ask for an additional "add-on" product will more than double the willingness of the customer to make the extra purchase.  

What customers base their decisions on
This premise is so important, yet so unknown, it can make it easy for you to get a positive response without any effort.  You can get hundreds of people making the sale for you with literally no extra effort on your part.

What your customers will pay more for
The only way to know for sure is to ask them.  I have done all the work for you.  I have asked thousands of customers and I have the 8 things they will pay more for.  Once you know what they are you can easily begin to incorporate them into your sales presentation and become the primary vendor to your customer.

Why you will be replaced by a competitor
When a sales person calls on a new customer or one of their existing customers and simply tries to find the needs of that customer, they are actually looking for something that does not exist.  What REALLY motivates your customers to buy?  When you know the answer to this question your sales will take off.

Make it difficult to ask for a discount
Most sales people make it easy for the customer to ask for a discount on nearly everything they sell.  This will stop the moment you put this technique into effect.

Seven words that will make you thousands
If this simple seven word phrase is used consistently it will not only help you make more money, it will double as an ongoing training program that will put thousands of extra dollars in your pocket .

A secret Abraham Lincoln used
Abraham Lincoln's secret has been analyzed and put into a formula that anyone can use to overcome every objection.  It is so simple, yet so effective, you can use it on nearly any objection.

Thomas Edison’s secret strategy
Thomas Edison was a master sales person as well as a highly imaginative inventor.  Many of his selling techniques have been analyzed and put into simple and easy, step-by-step formulas you can use.  This one was his most powerful and effective.

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Thousands have changed the way they view sales...
and the extra income has changed their lives!

10 minutes a day can double your business
“When I first started with my previous company I had a couple of years in sales, but after reading your More Gross Profit principles I felt as if I never had a clue about sales. Since I started using this information my sales have doubled.”  
Michelle Rider, Macon, Georgia

Old Dogs CAN learn new tricks
“Bob, the old dogs never get to old to learn. Yes, more than anything else in my 33 years of sales and marketing, it adjusted my thinking in a lot of areas that over the years bad habits creep into. I will utilize all of your lessons for future business."
Jerry Seaver, Tulsa, OK

Cold calls – no problem
“The book is awesome and I actually look forward to making sale calls now!!! Even cold calls!!!! I plan to review the book often and to seriously 'digest' your strategies!” 
Dee Anderson, Batesville, AR

Makes selling seem easy
“Very informative, hands-on and easy to implement. Clarified the heaps of information surrounding the subject of selling!”  
Roan Theron, South Africa

 

Every chapter in this book or topic in the seminar addresses a tough question or situation you or your sales team are facing everyday!

How would you answer these 37 questions?

1  How do you stop customers from going to a competitor for a lower price?

2  Is it part of a buyers job to ask for a discount over and over again?

3  How do you handle rejection, mistakes and that “lost account“ feeling?

 4  How do you sell customers who have no interest in buying from you?

5  How do you make the sale by justifying prices rather than discounting them?

6  If your buyer doesn't fear over paying, what is their biggest purchasing fear?

7  How do you handle customers who say: “I don’t care about anything but price?”

8  How many sales people volunteer to cut their price without being asked and why?

9  How should you react and respond when a customer is “shocked“ at your price?

10  What do you do when a customer uses a bait and switch to get a lower price?

11  If you are always getting beat up on price what fatal mistake are you making?

12  Is there a way to make up a gross profit reduction by increasing your volume?

13  What is the best way to avoid falling into the price trap on your first call?

14  What is the best way to add value to every product and service you sell?

15  How can you set up the presentation so the customer willingly pays more?

16   How should you react when the customer has set the stage in their favor?

17   What should you do when a customer agrees to your price too quickly?

18   How do you ask for something in return in exchange for a price reduction?

19  How do you negotiate price and still maintain a good business relationship?

20  How can you act “as if“ you are laying your job on the line when discounting your price?

21  How do you respond when a customer asks “is that the best you can do?”

22  What response can you use that will overcome every objection you are faced with?

23  How do you make the sale when the competitor’s price is lower than yours?

24  Why should you never be the one to offer to split the difference?

25  What is the best way to respond when someone says: “take it or leave it?”

26  How can you remove the “uncertainty” about selling on commission?

27  What is a proven method for increasing call effectiveness as much as 70%?

28  How to avoid the biggest complaints customers have about sales people?

29  How can you get the customer to show you exactly how to make the sale?

30  How can you make a new account call and never get turned down?

31  What can you say that will have a customer lean forward and ask for more?

32  How to make a presentation that will make it impossible not to buy from you?

33  How can you get 10 to 20 people helping you sell every new prospect?

34  How can you turn every objection into an opportunity and reason to buy?

35  Four closing strategies that will work every time without being pushy?

36  How can your expectations increase the effectiveness of your close?

37  Why you lose 25% of your customers every year and how to stop it?


Praise for More Gross Profit

"I've been in sales for about 30 years and this book opened my eyes to things I was completely overlooking. I will refer back to it over and over."
Bob Oros, more gross profit, sales training consultant, professional sales training, gross profit, gross profit margin, sales management training, sales training course, sales negotiation, motivational sales training, overcoming objections, sales presentation training, sales planning,free sales newsletter,attitude management, sales staff motivation, sales training program, sales training seminar, sales training manualGary Stuart

 

"I have been selling for 15 years and I have learned morereading this book than I have during my entire 15 years in sales."
Bob Oros, more gross profit, sales training consultant, professional sales training, gross profit, gross profit margin, sales management training, sales training course, sales negotiation, motivational sales training, overcoming objections, sales presentation training, sales planning,free sales newsletter,attitude management, sales staff motivation, sales training program, sales training seminar, sales training manualGreg Nixon

 

"I have to say that after 20 years in sales, you challenged me to go back to the fundamentals, this book was awesome."
Bob Oros, more gross profit, sales training consultant, professional sales training, gross profit, gross profit margin, sales management training, sales training course, sales negotiation, motivational sales training, overcoming objections, sales presentation training, sales planning,free sales newsletter,attitude management, sales staff motivation, sales training program, sales training seminar, sales training manualChris Brown

 

"It has been a valuable time of learning and reinforcement. Each nugget of wisdom and knowledge you have imparted will be used over and over by reps in the many fields of sales on which you touched. We are all better because of you."
Bob Oros, more gross profit, sales training consultant, professional sales training, gross profit, gross profit margin, sales management training, sales training course, sales negotiation, motivational sales training, overcoming objections, sales presentation training, sales planning,free sales newsletter,attitude management, sales staff motivation, sales training program, sales training seminar, sales training manualJames Ruth

 

"Ninety days ago all my goals and budgets were in the red, now they are all in the black! And a lot of that has to be because I changed some things that I learned or remembered while reading through your book."
Bob Oros, more gross profit, sales training consultant, professional sales training, gross profit, gross profit margin, sales management training, sales training course, sales negotiation, motivational sales training, overcoming objections, sales presentation training, sales planning,free sales newsletter,attitude management, sales staff motivation, sales training program, sales training seminar, sales training manualSteve Quinn

 

"I want to say that of all the seminars I have attended and sales "training" I have endured that yours gets down to the brass tacks of the issues at hand."
Bob Oros, more gross profit, sales training consultant, professional sales training, gross profit, gross profit margin, sales management training, sales training course, sales negotiation, motivational sales training, overcoming objections, sales presentation training, sales planning,free sales newsletter,attitude management, sales staff motivation, sales training program, sales training seminar, sales training manualDave Ferren

 

"Your book can be as helpful to a seasoned sales rep as a rookie. I really appreciate my company providing this training and I appreciate you doing all the work setting up the course and making it available."
Bob Oros, more gross profit, sales training consultant, professional sales training, gross profit, gross profit margin, sales management training, sales training course, sales negotiation, motivational sales training, overcoming objections, sales presentation training, sales planning,free sales newsletter,attitude management, sales staff motivation, sales training program, sales training seminar, sales training manualLarry Edmondson

 

"I really enjoyed this book!  It really helped reinforce the principle and ideas I had already touched base on."
Bob Oros, more gross profit, sales training consultant, professional sales training, gross profit, gross profit margin, sales management training, sales training course, sales negotiation, motivational sales training, overcoming objections, sales presentation training, sales planning,free sales newsletter,attitude management, sales staff motivation, sales training program, sales training seminar, sales training manualJason Kirouac

 

"There are thousands of "How To Sell" type books, videos and seminars available but I have never experienced one better than yours."
Bob Oros, more gross profit, sales training consultant, professional sales training, gross profit, gross profit margin, sales management training, sales training course, sales negotiation, motivational sales training, overcoming objections, sales presentation training, sales planning,free sales newsletter,attitude management, sales staff motivation, sales training program, sales training seminar, sales training manualCrocker Smith

 

"I have greatly enjoyed this book. It is amazing how certain lessons just pop up in my thoughts while I am driving around selling. Well designed and well presented!"
Bob Oros, more gross profit, sales training consultant, professional sales training, gross profit, gross profit margin, sales management training, sales training course, sales negotiation, motivational sales training, overcoming objections, sales presentation training, sales planning,free sales newsletter,attitude management, sales staff motivation, sales training program, sales training seminar, sales training manualHeath Blanchard

 

"This book is definitely helpful in addressing the day to day problems faced in the sales industry. I think there is something in this for every employee of a company that sells a service or product, even if their primary responsibility is not sales."
Bob Oros, more gross profit, sales training consultant, professional sales training, gross profit, gross profit margin, sales management training, sales training course, sales negotiation, motivational sales training, overcoming objections, sales presentation training, sales planning,free sales newsletter,attitude management, sales staff motivation, sales training program, sales training seminar, sales training manualLisa Lloyd

 

"These lessons are priceless.  I wish this had been offered before I started this line of work. ." 
Bob Oros, more gross profit, sales training consultant, professional sales training, gross profit, gross profit margin, sales management training, sales training course, sales negotiation, motivational sales training, overcoming objections, sales presentation training, sales planning,free sales newsletter,attitude management, sales staff motivation, sales training program, sales training seminar, sales training manualKirk Ellis

 

"Bob Thank-You very much for your sales tips, techniques and topics!!!!!!! I feel like I'm getting a dynamite refresher course.. and boy am I glad. Your reminding me of the things I take for granted. Not only in business but in my personal life. Thank-You again for the wake-up call I really need and appreciate it from the bottom of my heart."
Bob Oros, more gross profit, sales training consultant, professional sales training, gross profit, gross profit margin, sales management training, sales training course, sales negotiation, motivational sales training, overcoming objections, sales presentation training, sales planning,free sales newsletter,attitude management, sales staff motivation, sales training program, sales training seminar, sales training manualPatti Rangel

 

"Years ago I studied Ziglar...then more recently the likes of Tracy, Hopkins and Gitomer. However NEVER, NEVER, NEVER like this. Is it on purpose that you've turned the tables around to show us how we can use it to our advantage as buyers? Because that is very effective."
Bob Oros, more gross profit, sales training consultant, professional sales training, gross profit, gross profit margin, sales management training, sales training course, sales negotiation, motivational sales training, overcoming objections, sales presentation training, sales planning,free sales newsletter,attitude management, sales staff motivation, sales training program, sales training seminar, sales training manualGiselle Hudson, Trinidad, Consultant

 

"With this book there is something that just about anyone can take away and use in their life. You don't have to be a salesperson to apply some of the principles. It has been nice to read about something new each day. I appreciate the time and effort you take in teaching sales professionals the tricks of the trade."
Bob Oros, more gross profit, sales training consultant, professional sales training, gross profit, gross profit margin, sales management training, sales training course, sales negotiation, motivational sales training, overcoming objections, sales presentation training, sales planning,free sales newsletter,attitude management, sales staff motivation, sales training program, sales training seminar, sales training manualSuzanne Davis

 

"The program was very informative and refreshing in the day to day challenges of sales from all aspects. I found answers that I had been looking for and also brought up issues that at times I have swept under the carpet. There were days that the course content addressed a challenge that I just was confronted with and it helped to get a "fresh" perspective on how I could resolve the situation to make it a win win one for both the customer and I as the sales rep."
Bob Oros, more gross profit, sales training consultant, professional sales training, gross profit, gross profit margin, sales management training, sales training course, sales negotiation, motivational sales training, overcoming objections, sales presentation training, sales planning,free sales newsletter,attitude management, sales staff motivation, sales training program, sales training seminar, sales training manualGrant Fabre'

 

"This book gave me a more positive insight into selling. I had had a negative experience from selling and never wanted to try it again. However, now that I am in a specific line of work, I have to open my mind. This program really taught me a lot and how to overcome any fears/concerns I had."
Bob Oros, more gross profit, sales training consultant, professional sales training, gross profit, gross profit margin, sales management training, sales training course, sales negotiation, motivational sales training, overcoming objections, sales presentation training, sales planning,free sales newsletter,attitude management, sales staff motivation, sales training program, sales training seminar, sales training manualNicole Hand

 

"This is an excellent book. It gave me time to reflect on questions, think about how to be a better sales person and confirm things I am doing that have been recommended."
Bob Oros, more gross profit, sales training consultant, professional sales training, gross profit, gross profit margin, sales management training, sales training course, sales negotiation, motivational sales training, overcoming objections, sales presentation training, sales planning,free sales newsletter,attitude management, sales staff motivation, sales training program, sales training seminar, sales training manualTheresa Pritchett

 

"Thought provoking. Challenging. I looked forward to each day to see what I would learn and I was never disappointed. I would recommend this to anyone in sales and management." Thank you.
Bob Oros, more gross profit, sales training consultant, professional sales training, gross profit, gross profit margin, sales management training, sales training course, sales negotiation, motivational sales training, overcoming objections, sales presentation training, sales planning,free sales newsletter,attitude management, sales staff motivation, sales training program, sales training seminar, sales training manualDave Labelle

 

"What a great book. I found myself integrating the things we talked about into every day life-not just selling. I get a daily boost and focus that really has made a difference. Luckily, I can go through the book again as many times as I want on my own. Thank you very much."
Bob Oros, more gross profit, sales training consultant, professional sales training, gross profit, gross profit margin, sales management training, sales training course, sales negotiation, motivational sales training, overcoming objections, sales presentation training, sales planning,free sales newsletter,attitude management, sales staff motivation, sales training program, sales training seminar, sales training manualKen Agel

 

"I just read your lesson, "Handling Rejection - Understand Why". Wow! I started my new business a couple of months ago. I refined my business plan, got leads, did a direct mailing, then I was frozen at the follow up call. I didn't have cold calling, or follow up call experience. Your lesson describes exactly how I feel and it has given me the confidence to act like I now have the right to place that call. Thank you for writing it. I really enjoyed it. And you probably made me lots of money because now I'm going to make my calls."
Bob Oros, more gross profit, sales training consultant, professional sales training, gross profit, gross profit margin, sales management training, sales training course, sales negotiation, motivational sales training, overcoming objections, sales presentation training, sales planning,free sales newsletter,attitude management, sales staff motivation, sales training program, sales training seminar, sales training manualMike Ryder

 

"Every chapter has been so helpful in putting our jobs in the right perspective. You have helped me so much and if you have any letter campaigns for marketing use I would love to do a 6 or 7 week campaign for no more than 10 top companies then chart the progress. Thank you Bob from the bottom of my heart. "
Bob Oros, more gross profit, sales training consultant, professional sales training, gross profit, gross profit margin, sales management training, sales training course, sales negotiation, motivational sales training, overcoming objections, sales presentation training, sales planning,free sales newsletter,attitude management, sales staff motivation, sales training program, sales training seminar, sales training manualCynthia Miller

 

"I think this was awesome. I now have confidence in myself and my product. Thank you for all your help. "
Bob Oros, more gross profit, sales training consultant, professional sales training, gross profit, gross profit margin, sales management training, sales training course, sales negotiation, motivational sales training, overcoming objections, sales presentation training, sales planning,free sales newsletter,attitude management, sales staff motivation, sales training program, sales training seminar, sales training manualDebbie McClung

 

"Bob, your book is something that I will be able to use later on or right now!! I have learned so many different ideas from you and I felt that I can sell my service much better by using some of your ideas!!!"
Bob Oros, more gross profit, sales training consultant, professional sales training, gross profit, gross profit margin, sales management training, sales training course, sales negotiation, motivational sales training, overcoming objections, sales presentation training, sales planning,free sales newsletter,attitude management, sales staff motivation, sales training program, sales training seminar, sales training manualKristi Janoulis

 

"I have really enjoyed the book. I found it to me informative and motivational. I was already using and/or familiar with some of your techniques, however, the book reinforced what I was doing. I believe that the information contained is beneficial to all sales people, whether seasoned or rookies."
Bob Oros, more gross profit, sales training consultant, professional sales training, gross profit, gross profit margin, sales management training, sales training course, sales negotiation, motivational sales training, overcoming objections, sales presentation training, sales planning,free sales newsletter,attitude management, sales staff motivation, sales training program, sales training seminar, sales training manualPat Martin

 


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